About Us
In July of 2023, three people from around the globe shook hands to construct a fashion label catering to women of all colors, shapes, and sizes.
While studying full-time, Minaa Sohail and Zunaira Arshad, two students from NUST, joined hands with their partner, Tauqeer Dar, a consultant-cum-entrepreneur based in Saudi Arabia, to investigate, evaluate, and understand the fashion gaps in the Pakistani industry. Extensive research led us to believe that inclusion is easier said than incorporation, so Baharay.co was formed!
To cater to the needs of women of all age groups, ethnicities, sizes, colors, and shapes, Baharay.co was a platform that gave a chance to first-time tailors, models, photographers, developers, and service providers. All women!