About Us​

In July of 2023, three people from around the globe shook hands to construct a fashion label catering to women of all colors, shapes, and sizes.

While studying full-time, Minaa Sohail and Zunaira Arshad, two students from NUST, joined hands with their partner, Tauqeer Dar, a consultant-cum-entrepreneur based in Saudi Arabia, to investigate, evaluate, and understand the fashion gaps in the Pakistani industry. Extensive research led us to believe that inclusion is easier said than incorporation, so Baharay.co was formed!

To cater to the needs of women of all age groups, ethnicities, sizes, colors, and shapes, Baharay.co was a platform that gave a chance to first-time tailors, models, photographers, developers, and service providers. All women!

Our Aim

Comfortable sustainable fabric, silk threads, delicate laces, alluring motives, and captivating designs all in a budget!

Sustainable, economical, and women-oriented, Baharay.co is everything a girl wishes for. From protecting the environment using recycled clothes to designing and crafting exquisite designs and stitching by well-versed women sewers from the Rurales of KP, Baharay.co is a small brand that dreams big.

We aim to provide premium quality fabrics with embellished stitches, designed to perfection, packed, and shipped with feminine energy and love for all our customers

Our Team

 

From bucolic woman tailors to fresh women in photography, modelling, makeup industry and tech; we aim to give opportunities to the forgotten populace of Pakistan! 

Minaa Sohail

Hi, beautiful people!

I’m 25, basically from Peshawar, KP enrolled in MS nanoscience engineering at NUST, working as a creative director, designer, and manager operation for Baharay.co. My hobbies aren’t very intriguing, but my dreams are big!

Baharay is a baby business, but it has always been my dream. I’m super thankful to Mr. Tauqeer for his faith in my vision for this venture.

I’ve been an A+ student throughout, which leads me to believe in my ability to make Baharay.co a household brand quickly. With my background in environmental and sustainability sciences and an experienced, intelligent, and supportive team, I believe Baharay.co will see retail light very soon.

Until then,Tololo!

Zunaira Arshad

Hello Peeps!

Zunaira here! I am a 22-year-old business student from a far-flung area, Budhla-Sant Multan, pursuing my master’s in human resource management at NUST and thriving to ace my dream of being an entrepreneur. Majoring in Public Administration polished my skills to understand the market gaps and demands of the Pakistani Fashion Industry.

I work as creative director and social media manager for Baharay.co. A keen interest in running my own business led me to this great team and allowed me to work on my dream.

From always throwing venture ideas during friends’ gossip sessions to turning something into reality, it made me believe that dreams do come true. I intend to keep working hard to make Baharay.co a spring dream for women around Pakistan.

Lots of Love!

Tauqeer Dar

Born and raised in Rawalpindi, Mr. Tauqeer Dar is currently working as a project engineering consultant in KSA. He’s also the founder and investor in several other entrepreneurial startups.

Due to his working exposure and travelling experiences in different parts of the world including US, UK, Bahrain and KSA, Tauqeer has developed an eye for talent which led him to partner up in Baharay.co.

His vision for baharay.co was inspired by his daughters. Instead of moving towards fast fashion, he intend to normalize sustainable clothing under reasonable price points for woman of every shape and size.

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